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About The Founder

melissanewest2.jpg  Jamaican born Beauty Expert, Melissa Hibbért’s love affair with all things Glam started at an early age. While in her teens, Melissa began experimenting with makeup on her friends and family and decided to take Cosmetology courses while completing High School in her adopted hometown of Portland, OR.

     Determined to achieve a higher level of education, Melissa decided to attend college at Fisk University in Nashville, TN, where she obtained a Bachelors degree in Political Science and Public Administration, she later when on to graduate school earning a Masters degree in Media Management.  Armed with a quality education, Melissa embarked on a successful career in Corporate Marketing for over 14 years working for and with some of the leading brands in the industry such as; Nike Inc., Jordan Brand Division, BET Networks, UniWorld Group Inc., Los Angeles Times Media Group, Burger King Corporation, Ford Motors Co., Coca Cola to name a few. But the pull of her first love proved too strong, so she decided to shift her career path and began a journey to reinvent herself - to follow her true passion: Beauty. To make her new career focus official, Melissa trained intensively under some the top Celebrity Makeup Artists in the industry. 

     Through hard work and dedication to hone her craft, she is now a "go-to" Beauty Expert and Professional Makeup Artist for both celebrity, corporate and private clients alike. Her passion for flawless beauty and to make every woman feel glamorous, along with her contagious enthusiasm, positive attitude and grace - helped her to become one of the industry’s most dynamic and in-demand talents.  The face is her canvas and Melissa believes every woman deserves to look as confident, powerful and gorgeous on the outside as she feels on the inside. Melissa is squarely focused on empowering women to celebrate their uniqueness and individual beauty. Her aesthetic is to focus on "total beauty" by incorporating Makeup, Hair and Wardrobe Styling in her business strategy as a beauty professional.       

     Melissa's work can be seen on BRAVO TV, Oxygen Network, WeTV, VH1, BET, CBS, CENTRIC TV, The Travel Channel and a variety of syndicated networks.  In addition Melissa's work has been featured in leading Beauty Industry publications, including several digital platforms; such as Essence Magazine, Brides Magazine, Mhe Magazine, Beauty Industry Magazine, Lara Magazine, BlackBride.com, BET.com, Essence.com, Ehow.com/Style, YouTube and more.  Further, her work has been published on the cover and in the pages of several beauty & lifestyle magazines and is a frequent contributor to leading Beauty and Lifestyle blogs such as "In Her Shoes", "She Runs It" and most recently contributed to the "Celebrity Makeup Artist Diary" beauty column in the February and May 2014 issues of Sophisticates Black Hair Magazine.  Melissa has created flawless looks on celebrity clients for the Grammy Awards, Emmy's, BET Awards, Soul Train Music Awards, NAACP Image Awards, Celebration of Gospel and more.

     In addition to being a dynamic, professional Makeup Artist, Melissa is also the Founder of SHEEQ Cosmetics, a luxury Makeup and Skincare brand for Women of Color.  Her aim and focus are clear - to leave a legacy of service, empowering Women through Beauty.


 

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